Social media influencers are social media users with a significant following and can use their social power to promote products or services. They may be celebrities, famous social media personalities, athletes, politicians, journalists, and bloggers. They can be anyone from a socialite to an artist or even just your next-door neighbor. These social media influencers have created huge brands across various social platforms such as YouTube, Instagram, Facebook, etc., with millions of followers following them on each platform. Influencers get paid for promoting products in posts and tweets, which leads us to want these products more than we would if they were promoted by someone else without so many social connections. The companies pay the social media influencer because their follower base will buy what they promote regardless of how it performs in other social media circles. People find them through hashtags, relevant posts, etc., so they can follow them across various social platforms.
