If you’ve looked at the mountains of data available about email marketing, you’ll know why it’s one of the most effective ways to market your product or service. It reaches thousands of people instantly, reaching deeper into their inboxes than a television ad ever could. But, most importantly, it allows the marketer to set and forget criteria, allowing him or her to respond to the changing needs of their audience with nimble intelligence. But what is email marketing automation benefits? What do these tools and systems mean to an organization?
Perhaps the biggest of the email marketing automation benefits to a new marketer is its ability to deliverability. With lead nurturing software and email templates, you can identify and target only prospects most likely to convert. The ultimate model for email marketing automation, after all, is a constant ongoing process of analysis, monitoring, and adjustment. For each campaign stage, there’s an opportunity to scrutinize the resulting lead data to identify potential problems or opportunities.
With more marketers relying on email marketing automation platforms, marketers are discovering that there are multiple ways to set the parameters and tailor the campaign to meet the unique needs of each individual client. Some look at list size, some look at click-through rates, some look at open rates, and some even look at the data on conversion. By tailoring each email template or autoresponder series to the specific needs of a particular client, marketers save a tremendous amount of time, effort, and money. Unfortunately, if you’re like most marketers, you probably spend countless hours examining and re-examining your email marketing automation strategies. And while you might have a specific formula for targeting each category of prospect, you’re likely to make a few mistakes along the way.
Email templates and related post wizard integration with email automation campaigns allow marketers to customize contact forms and email templates to target each segment of prospects with the exact keywords and messages they want. In addition, integrations allow you to integrate content into your email templates and in related post formats such as articles and press releases. This means that you can put together a well-thought-out content strategy that targets the exact audience you’re looking for and incorporates highly targeted keywords to guarantee high conversions.
Finally, email automation software solutions offer comprehensive reporting capabilities. Many of the leading email marketing platforms provide complete reporting capabilities. You can even receive detailed historical data on past campaigns, helping you monitor your progress over time. This lets you easily assess the effectiveness of your current segmentation strategies and can help you fine-tune future campaigns to better benefit your business.
