When it comes to generating leads, the best way to do so is through lead generation marketing campaigns that are cost-effective and highly targeted. It is important to make sure that the amount you are paying on lead generation campaigns brings more profits than the expense involved. An easy formula for figuring out the overall income for the lead generation advertising campaigns you are running is to deduct the cost of each lead you generate from the total number of customers you get.
Lead generation advertising campaigns are usually categorized into three different categories; direct mail, electronic advertising, and telemarketing. Direct mail campaigns involve the use of printed or electronic newsletters and business cards containing special offers and information that consumers can use. Electronic advertisements such as TV, radio, and newspapers contain advertisements or ads and text that can be clicked on. Telemarketing campaigns involve making phone calls to potential customers and asking them for their contact information.